The Hottest E-Commerce Products in Latin America for 2016

1892
0
Share:
2016 comercio electrónico latinoamérica

Despite the economic downturn and challenges with currency depreciation, e-commerce is still strongly on the rise in Latin America in 2016 and beyond. According BI Intelligence, e-commerce in Latin America will grow by a CAGR of 17% through 2019 to reach $85 billion.

While no recent study includes a list of the products that Latin American online shoppers buy the most across the region or e-commerce sales by product for the region, specific country studies offer some solid indications that allow for comparison of commonalities. With that in mind, here are the top-selling e-commerce products in key Latin American markets.

 

argentina-e-commerce-research-americasmi









ARGENTINA

According to the Cámara Argentina de Comercio Electrónico (CACE), the top 5 products that Argentines buy the most via e-commerce are: 


SPIKE SALES

With our insights


  1. Plane tickets
  2. Hotel reservations
  3. Mobile phones
  4. TVs
  5. Car accessories

bolivia-e-commerce-americas-market-intelligence







BOLIVIA

A 2016 study from Captura Consulting indicated the most popular e-commerce products among online shoppers in Bolivia:

  1. Electronics (63%)
  2. Apps, games, music and movies (58%)
  3. Services payments (53%)
  4. Streaming services (43%)
  5. Internet advertising (36%)
  6. Clothes and home décor (36%)
  7. Online courses (29%)
  8. Books (27%)
  9. Plane tickets and hotel reservations (27%)
  10. Event tickets (26%)
  11. Personal care (12%)
  12. Other  (16%)


brazil-e-commerce-ami-report







BRAZIL

According to E-bit’s 34th WebShoppers report that covers the first 6 months of e-commerce transactions in Brazil for 2016, the top-selling e-commerce products among Brazilian shoppers are:

  1. Books and subscriptions
  2. Appliances
  3. Fashion and accessories
  4. Health products, cosmetics and perfumes
  5. Mobile phones
  6. Home décor products
  7. Computer products
  8. Electronic products
  9. Sports and leisure products
  10. Toys and games

Now, these results differed somewhat from an additional survey that Ebit conducted of 7,809 Brazilian online shoppers between June and July 2016. In that survey, the best-selling products among Brazilian online shoppers were:

  1. Mobile phones
  2. Women’s fashions and accessories
  3. Men’s fashions and accessories
  4. Perfumes
  5. Sports and leisure products

chile-e-commerce-market-intelligence-ami







CHILE

A 2016 survey of Chilean online shoppers done by Chile3D and GfK indicates that the top-selling e-commerce products in Chile are:

  1. Clothing (38%)
  2. Technology products (32%)
  3. Plane tickets (19%)
  4. Tickets to events (15%)
  5. Discount coupons (11%)

 

colombia-e-commerce-research-americas-market-intelligence









COLOMBIA

The Observatorio de Compra Online from the Cámara Colombiana de Comercio Electrónico for 2016 indicates that the best-selling e-commerce products among Colombian online shoppers were:

  1. Fashion products
  2. Electronics
  3. Food
  4. Beauty
  5. Cultural products (books/magazines)
  6. Home décor products
  7. Sports products
  8. Medicines

Unlike other organizations, the Cámara Colombiana de Comercio Electrónico does not seem to group both products and services purchased online in terms of sales. As such, the study highlights the top services that Colombian e-shoppers have purchased the most online in 2016:

  1. Travel (e.g. plane tickets)
  2. Events tickets
  3. Telecommunications
  4. Banking
  5. Insurance

mexico-e-commerce-study-americas-market-intelligence







MEXICO

The 2016 e-commerce study from Asociación Mexicana de Internet (AMIPCI) shows that the best-selling e-commerce products among online shoppers in Mexico are: 


CRUSH COMPETITORS

We’ll give you the edge


  1. Clothes and accessories (53%)
  2. Digital downloads (46%)
  3. Event tickets (37%)
  4. Videogames, consoles and accessories (22%)
  5. Furniture, appliances and equipment (21%)
  6. Games and entertainment (19%)
  7. Computer software (19%)
  8. Consumer electronics (18%)
  9. Jewelry and watches (18%)
  10. Sports and wellness products (18%)

World Flag Button Series - South America - Peru (With Clipping Path)









PERU  
An Ipsos Peru 2016 study of e-commerce indicates that the top 3 most popular products among Peruvian e-commerce shoppers are:

  1. Accessories and apps (38%)
  2. Technology products (30%)
  3. Clothes and shoes (30%)


Contact Americas Market Intelligence
to obtain strategic insights into the payments market in Latin America—including a free whitepaper with market research for the payments industry—to help drive your business decisions successfully in areas such as e-commerce, affluent business or consumer cards, mobile money, digital wallets, POS systems and more.

 

Tags@Americas_MI2016 e-commerce brazil2016 e-commerce chile2016 e-commerce latin america2016 e-commerce mexico2016 top-selling e-commerce products in ChileAmericas Market IntelligenceAmericas Market Intelligence (AMI)AMI Market ResearchAMI PerspectivaAsociación Mexicana de Internet (AMIPCI)best selling online products latin americabest-selling e-commerce products among Colombian online shoppersbest-selling e-commerce products among Colombian online shoppers were:best-selling products among Brazilian online shoppersCámara Argentina de Comercio ElectrónicoCámara Colombiana de Comercio Electrónicocomercio electronico latinoamericadigital payments latin americae-commerce in Latin America will grow by a CAGR of 17% through 2019 to reach $85 billione-commerce latin americae-commerce sales latin americaebit ecommerce brazileCommerce latin americalatin america m-commerce researchmarket report latin americamarket research latin americamost popular e-commerce products among shoppers in Boliviaonline latin american shoppersonline payments latin americaonline sales latin americapayments industry latin americapayments research latin americaproducts that Latin American online shoppers buy the mostreport e-commerce latin america 2016research e-commerce latin americasales latin america e-commerce 2016the best-selling e-commerce products among online shoppers in Mexicotop 3 most popular products among Peruvian e-commerce shopperstop 5 products that Argentines buy the most via e-commercetop services that Colombian e-shoppers have purchased the most online in 2016top-selling e-commerce products among Brazilian shopperstop-selling e-commerce products in Chiletop-selling e-commerce products in key Latin American markets
Share:

Leave a reply