Currency Depreciation Drops Demand for Healthcare Equipment in LatAm

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americas market intelligence analysis of currency depreciation on latin american healthcare market

As China shifts its focus towards domestic consumption, it has unfavorably impacted global commodity trading. The currency depreciation experienced throughout Latin America reflects falling demand for their export commodities and is putting the region’s long-established dependency on Chinese demand under greater scrutiny. The region’s economic stagnation is expected to linger through 2018 as regional economies are expect to post only modest GDP growth of less than 3%—well below the robust expansion seen from 2003-2012.

Tough-to-Balance Budgets, Higher Healthcare Spending
Slow growth and weaker currencies leave the region at a disadvantage in regard to dollar-denominated goods. With the majority of medical devices being imported into Latin America, manufacturers and distributors must revisit their pricing regularly in order to ensure they remain both competitive and profitable. Meanwhile, healthcare systems address cost increases through “rearview-mirror” budget planning, making for a challenging balancing act. Industry and government institutions are each defending their respective interests, often resulting in a tug-of-war between public spending and cost-cutting initiatives, as was the case with Brazil’s healthcare budget throughout 2015. Though the economic instability of the region will continue to constrain public health systems, Latin America’s total healthcare expenditure is expected to reach 7.7% of GDP by 2017. Future growth will depend on the private sector’s flexibility, and companies’ ability to cater to individuals seeking healthcare outside the scope of the public sector.

The Rise of the Private Healthcare Sector in Latin America
With private expenditure representing 48% and 57% of the Brazilian and Mexican healthcare markets respectively, these are the largest private markets in which to thrive. Mexico’s rebound since its economic slump in 2011 reflects the vitality of healthcare markets. Mexico’s healthcare spending grew by nearly 10% in 2012, a direct result of the expanding private sector. Brazil’s novel policy change in 2015 to open private hospitals to foreign investment also exemplifies the need for expanded healthcare provision and the role of the private sector in meeting this need. Other countries have also seen strong growth within the private sector, notably Chile, Argentina, and Nicaragua. As the second largest and most dynamic medical device manufacturer in Latin America, Mexico is also showing promise. Thanks to its geographical proximity to the U.S. and its lower manufacturing costs, the country has become the fifth largest exporter of medical devices and remains an enticing choice for mid-sized medical device companies wanting to establish operation in the region.

Finding Opportunities in LatAm Healthcare
Despite this challenging environment, there are some interesting opportunities emerging in the Latin American healthcare market, among them:

Cost-effective equipment. Cost-control efforts may spur a move toward towards refurbished or pre-owned equipment backed by a manufacturer warranty—or the extension of maintenance contracts for distributors and integrators.

Going local. Certain medical device manufacturers may explore local and contract manufacturing to shift costs away from the dollar. There will also be more competition from “budget solutions” that will challenge established brands in capital equipment, devices and consumables.

Targeting niche markets. There’s been growing demand in markets such as the elderly and those with chronic diseases, especially given demographic and epidemiological shifts in Latin America in recent years. This means that companies could find growth opportunities in providing mobile health solutions, telemedicine, and prevention.

Contact Americas Market Intelligence to learn more about the opportunities for companies in the Latin American healthcare system, to garner competitive intelligence or to access our database of more than 12,000 hospitals across Latin America.

 

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Guillaume Corpart

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