5 Key Mobile Market Trends in Latin America
#1 Mexico Leads Mobile Buying in LatAmRecent Q1 2016 data from Linio looked at the percentages of mobile buyers from different Spanish-speaking countries and found that 35.6% of digital buyers in Mexico used a mobile device. Other Spanish-speaking countries had similar shares of digital buyers who buy via mobile device, including:
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- Colombia: 33.8% of its digital buyers used a mobile device
- Chile: 33.5% of its digital buyers used a mobile device
- Peru: 31.5% of its digital buyers used a mobile device
#2 More Than Half of Mobile App Sessions in LatAm Are from Brazil and MexicoIn June 2016 mobile analytics firm Flurry reported that 34% of the app session on its platform came from Brazil, with another 21% from Mexico. Argentina was in third place with just 8% of mobile app sessions. This isn’t too surprising given that Brazil and Mexico have 108 million smartphone users between them—compared to a total of 189.6 million total smartphone users in Latin America for 2016, as reported by eMarketer.
#3 40 Million New Tablet Users in Latin America by 2020
Calculations from eMarketer indicated that in 2016 there are 108.8 million tablet users in Latin America, 18% more than in 2015. But strong growth is projected in coming years: in 2017 there will be 122 million tablet users in Latin America and by 2020 more than 147 million Latin Americans will use tablets.
#4 LatAm Mobile Internet Users to Reach 450 Million in 4 YearsAccording to The Mobile Economy: Latin America and the Caribbean 2016, a report from the GSMA, Latin America will see a gain of 150 million mobile Internet subscribers between 2016 and 2020 to reach a total of 450 million mobile Internet users by 2020.
#5 Mobile Money Gaining Ground in Latin America
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